Multiple Skins: Still a Problem for Social Networking Sites

I’ve written before about how the various aspects of our lives drive us to use multiple online personas, and that this is a shortcoming of social networking sites today. What I’m referring to here is that we all wear multiple “skins,” and to represent these personas online one needs separate profiles on separate social networking sites for our professional skin, our hobby skin, our family skin, our community skin, and so on. This is a problem of social networking sites today, and I’ve argued that it’s an architectural problem.